We can make time, buy time, and find time. But not attention.
That’s because attention is the currency of human experience. Our lives are a series of experiences – and for each experience we have to pay attention. Once spent, we cannot get any more.
And just like money, the way we spend our attention determines the value we receive from it. When we divide it, we dilute it. When we focus it, we magnify its impact signficantly.
Some research has found that productivity can be enhanced by up to 500% in times of peak attentional focus, or flow. And other studies have shown that the simple presence of a moble phone on a desk– even when it’s turned off – siphons away a small amount of attention; significantly reducing cogntive performance.
When we refect on our day or year or life, we are doing nothing more than looking back on what we paid attention to. Attention is a finite, non-renewable resource. It is the most valuable resource we will ever possess. That’s why so many companies and people want it. And that’s why we must not waste it.